Kali ini saya akan membahas tentang kegiatan yang saya ikuti beberapa waktu lal. Nama kegiatan itu adalah SIAP "Social Innovation Acceleration Program" yang merupakan sebuah program yang dilaksanakan untuk mendampingi para pelaku UMKM, baik itu yang sudah, sedang berjalan atau sedang merintis. Jujur, awalnya saya belum ada gambaran tentang program ini. Apa outputnya, apa yang akan dilakukan dan manfaatnya bagi para pelaku UMKM dan staff mereka.
Pertama, kami dipertemukan dengan teman-teman yang memiliki mimpi yang sama untuk mengangkat orang-orang di sekitar mereka. Ada yang fokus di pemberdayaan perempuan, kaum disabilitas dan pemuda. Setelah itu, kami dihadapkan dengan "WHY" kami. Menurut Simon Sanek, WHY itu merupakan inti dan bagian terkecil setelah "HOW" dan "WHAT". Jadi, "WHY" itu berada di paling dalam, seperti inti bumi. Menurut saya, "WHY" kalau diterjemahkan ke dalam SE (Social Enterprise) adalah kenapa kita melakukan hal tersebut dan siapa yang kita tuju. "NOT WHAT YOU DO BUT WHY DO YOU DO IT".
MOR-FOR-LESS-VALUE
Spectrum SE:
1. Build
2. Re-define
3. Transform
Dari tiga spectrum di atas, SE kalian masuk ke spectrum yang mana sih? Apakah build (ide), re-define (sdh ada prototypenya), atau transform?
SE Impact Management:
1. Measure: incomes, expenses, customers
2. Manage: financial, people management, productions, stocks
3. Maximise
Classification:
1. Must Have (MH)
2. Good To Have (GTH)
3. Additional (ADD)
Klasifikasikan solusi yang SE kalian tawarkan ke dalam tiga kelompok solusi di atas.
INPUT > ACTIVITIES > OUTPUT > OUTOME > GOALS
Output : business oriented
Outcome: revenue and social oriented
Differentiate between GOALS 1.0 (business-oriented) and 2.0 (with social aspects).
Deciding the parameter for your SE outcome.
What are the ideal impacts of your SE?
Is there any innovation in your SE?
Why do you make innovation?
How many innovations do you do this year?
What are the impacts on your customers and your SE?
FACTORS:
1. Desirability
2. Feasibility
3. Impact
VALIDATIONS:
1. Customer journey
2. Concierge
RESPONDENTS:
1. Unconverted leads
2. One hit customers
3. Loyal customers
MATRIX:
1. Acquisition: number of people who visit your website, social media or shop (online and offline)
2. Activation: number of people who use your SE products (buy, eat, buy and eat, wear, buy and wear, etc.)
3. Retention: number of people who buy and re-buy, eat and re-eat your SE products
4. Referral: number of people who refer your products to others
5. Revenue: margin you will gain
Spectrum SE:
1. Build
2. Re-define
3. Transform
Dari tiga spectrum di atas, SE kalian masuk ke spectrum yang mana sih? Apakah build (ide), re-define (sdh ada prototypenya), atau transform?
SE Impact Management:
1. Measure: incomes, expenses, customers
2. Manage: financial, people management, productions, stocks
3. Maximise
Classification:
1. Must Have (MH)
2. Good To Have (GTH)
3. Additional (ADD)
Klasifikasikan solusi yang SE kalian tawarkan ke dalam tiga kelompok solusi di atas.
INPUT > ACTIVITIES > OUTPUT > OUTOME > GOALS
Output : business oriented
Outcome: revenue and social oriented
Differentiate between GOALS 1.0 (business-oriented) and 2.0 (with social aspects).
Deciding the parameter for your SE outcome.
What are the ideal impacts of your SE?
Is there any innovation in your SE?
Why do you make innovation?
How many innovations do you do this year?
What are the impacts on your customers and your SE?
FACTORS:
1. Desirability
2. Feasibility
3. Impact
VALIDATIONS:
1. Customer journey
2. Concierge
RESPONDENTS:
1. Unconverted leads
2. One hit customers
3. Loyal customers
MATRIX:
1. Acquisition: number of people who visit your website, social media or shop (online and offline)
2. Activation: number of people who use your SE products (buy, eat, buy and eat, wear, buy and wear, etc.)
3. Retention: number of people who buy and re-buy, eat and re-eat your SE products
4. Referral: number of people who refer your products to others
5. Revenue: margin you will gain